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Noticed something new around the store? Maybe a little flashy, funny, funky or even festive? We’re thrilled to introduce GO Brands, our exclusive line now hitting the shelves!

As your local discount grocer, we always strive to balance cost and quality. With GO Brands, you get both— unique flair and everyday value, consistently stocked just for you!

Saving Customers Money

A brand without complications – simply great products at exceptional value. “SimplyGO” is there to help stretch your budget while still allowing you to enjoying delicious, high-quality products at extremely affordable prices.

The one-stop for all your household essentials and personal care needs. “GO Home & Haven” turns every house into a home, offering high-quality products that make life a little easier, or slightly smoother, at extremely affordable prices.

Giving Back

Welcome to “GO Paw & Pamper”, where canine tails wag with delight and feline vocals purr with affection! Designed to pamper every paw in the family, your go-to pet brand allows you to spoil your furry loved ones every day of the week.

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The “GO” Tag

Though our products all look different, each has a unique GO tag in its name making it easy to spot. As you browse, just look for the GO tag to find exceptional value and quality—guaranteed to satisfy!

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Quality

While we’re known for great deals, our GO Brand products come with full shelf life, offering the freshest quality, every time. Produced with strict safety standards, we guarantee your satisfaction. If you’re not happy, just return the product with your receipt for a refund or credit. You can always count on us!

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Organic Products

Our SimplyGO products, a favorite in the NOSH (Natural, Organic, Specialty, or Healthy) aisle, feature a growing selection of Organic options inspired by shopper feedback. Can’t find your favorite? More Organic products are on the way!

All Organic SimplyGO items are USDA Certified Organic, meaning they’re made without synthetic pesticides, bioengineering or radiation. In short, it’s wholesome food, grown as nature intended, at the affordable prices you love at Grocery Outlet.

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CA Cleaning Products Right to Know Act Information

Click here for information on what goes into our GO Home & Haven Cleaning Products!