By Nancy Luna, Staff Writer for the OC Register


Less than a week after Haggen announced its failure to crack the tough Southern California grocery sector, Bay Area discounter Grocery Outlet Bargain Market has revealed plans to enter the region with an “extreme” bargain strategy.


Emeryville-based Grocery Outlet will open 14 stores in Orange County and Los Angeles over the next year. The family-run grocery stores offer 40- to 70-percent markdowns on popular brands like Tide, Kraft, Kellogg’s, Naked Juice and Tyson.


“It’s fun to watch eyes pop and jaws drop when people come to our stores the first time and see such extreme bargains on the brands they love,” said Eric Lindberg, co-chief executive of Grocery Outlet.


Grocery Outlet stores also are known for one-time only deals that sell out quickly. For example, an outlet might sell a limited amount of a premium brand olive oil for $6.99 compared to $22 at conventional markets.

“It is a treasure hunt,” Melissa Porter, vice president of marketing, said of the specials. “If you don’t come in weekly, you will miss them.”


See full article here: First Aldi, now Grocery Outlet…